Top 5 Horror Games on iOS in the UK: Q1 2022 Performance

In the first quarter of 2022, the top 5 horror games on iOS in the United Kingdom saw varying performance trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look at how each game fared during this period, based on data from Sensor Tower.

Identity V from NetEase Games showed a fluctuating pattern in weekly revenue, starting the quarter at around $26.4K and experiencing a dip to $2.7K in mid-March before rebounding to $12K by the end of March. Weekly downloads remained relatively stable, oscillating between 290 and 433. The game maintained a consistent number of weekly active users, hovering around 7.5K to 8K.

Five Nights at Freddy's by Clickteam, LLC saw a significant decline in both weekly revenue and downloads over the quarter. Revenue dropped from $8.9K at the start of January to $1.6K by the end of March, while downloads fell from 1.2K to just 359 in the same period. Active users also saw a steady decline, starting at 4.3K and decreasing to 3K by the end of the quarter.

Five Nights at Freddy's 2 also published by Clickteam, LLC, exhibited a downward trend in all key metrics. Weekly revenue decreased from $4.3K to $966, and downloads dropped from 872 to 262. Similarly, active users declined from 2.1K to 1.7K over the same period.

Five Nights at Freddy's AR from Illumix, Inc. began the quarter with a strong performance, with weekly revenue peaking at $7.5K in late January before declining to $1.2K by the end of March. Downloads followed a similar pattern, starting at 12.9K and falling to 2.6K. The game’s active users decreased from 32.7K to 11K during this period.

Lastly, Ultimate Custom Night by Clickteam, LLC experienced a decline in both revenue and downloads. Revenue started at $2.3K and dropped to $635, while downloads decreased from 600 to 226. The number of active users also saw a slight decrease, beginning at 1.8K and ending at 1.8K.

For more detailed insights and data, visit Sensor Tower.